the eventsMBA Program Details
A shared and interactive experience.
So how does the eventsMBA work? It works in the same way a 100m Olympic relay swim does; fast, with each individual contributing their best and with success only possible when the whole team delivers.
The eventsMBA is an online course that runs over a period of 4 weeks. During that time you'll complete 8 different projects - a mix of both individual and team pursuits.
The project cycle follows the same pattern each week with 2 new projects released each Monday. We explain and discuss the projects in a group webinar on the Monday night after which you get together with your assigned learning group to discuss how you will tackle the task. When the projects are due you upload them to the event school portal seeking peer reviews of your work. To complete the learning cycle we then ask you to reflect on your own efforts during the week.
"Learning is an active process. We learn by doing. Only knowledge that is used sticks in your mind."
Sample Project Cycle
Project 1 & 2 details & reading released on email, 6.30am
Webcast and Q & A on Project 1 & 2, 7pm
Project 1 submitted, by 11.59pm
Peer review of Project 1 due
Your reflection on Project 1 due
Project 2 submitted, by 11.59pm
Project 3 & 4 details & reading released on email, 6.30am
Peer review of Project 2 due 12pm
Your reflection on Project 2 due 6pm
The eventsMBA course is structured into 8 modules delivered over 4 weeks.
The program is designed to build your confidence, influence and knowledge to perform and make a noticeable difference at the very top level of the event industry.
The eventsMBA program is suitable for experienced event professionals including full-time employees who are middle to senior managers, specialist individuals or contractors and rising managers. Participants have a minimum of 3 years of professional experience.
YOU + YOUR BRAND
YOU + YOUR TEAM
MAPPING - DESIGN EXPERIENCES THAT INFLUENCE
MODELS - THE EVENT BUSINESS MODEL