For people like us.



eventsMBA for the experienced event professional.

Is this for YOU?

The events industry is high maintenance! It can be challenging to stay at the top of your game. You’re so focused on the minute details of the event that is right in front of you that it can be hard to get ahead.

Sometimes you need to lift your gaze to your future. The event school is a catalyst, to put you first

Both the eventsMBA and the eventsFoundation courses are taught by active event professionals. Our online courses are designed to fit around your lifestyle and to take you from where you are now to where you want to be. 


✔  the status you deserve

✔  more money

✔  the work-life balance you want


We teach you the skills employers have identified as essential for today’s world – creativity, collaboration, critical thinking and communication. These will allow you to lead the industry, and deliver memorable events.

We will take you to your future. 

We want you to look ahead for your ideal role, your desired salary and your possible best life.

Here’s what you’re possibly thinking:


  1. I don’t have time to do a course;

  2. I don’t need a course, I’m good at what I do;

  3. I’m not sure I even want to stay in events.

Here’s what we think you should be thinking:


  • The most successful people know how to make time;

  • The role you are doing now is not where you should be in 2, 5, 10 years time;

  • Learning can reignite your passion whilst also opening new doors of opportunity;


  • It is who you know, and what you know. You need to connect with others;

  • What you know is the sum of your life experiences. 

The event school can provide you with both.
It’s time for people like us to remove the limits we have placed on ourselves and to embrace the learning opportunities that are put in front of us. Join us and propel yourself forward.

“You can’t put a limit on anything. The more you dream, the farther you get."

Michael Phelps



eventsFoundation launching your career.


About Us

The people behind the event school:

Andrew O'Loughlin

Amanda Jacobs

The event school was created for people like us. 

We know the challenges and opportunities we all have. We all deserve success, but sometimes we need support. As event people ourselves we know the best way to grow. We believe the best way to learn is by doing, thinking, in a shared experience. Learning from each other and teaching each other.  

Some days in our work we need technical skills but most often we need real world skills (and we’ve never needed the academic theories). Our role is more about working with people to create and deliver. To get the job done, to juggle the pressure of many moving parts, to solve the puzzle with no time to spare. To pack it up and do it again. So we need to learn to communicate better, lead, and make tough decisions. We need to manage ourselves better.


We want more influence with our peers, our bosses, and in the wider world. We need to get better in the real world.

We can help you go from ‘Event Professional to ‘Event Phenomenal’. 

Our signature course, The eventsMBA, is designed for leaders in the events industry and serious event professionals. It is an intensive experience for the next generation of thought leaders. Change your path. Join us.

The eventFoundation is designed by active event professionals and industry leaders. Become an event professional who is industry ready. Launch your career.


Identify Global Trends >


Your New Network >


Become a Thought Leader >



© 2018 The Event School  |   Melbourne, Australia

  • Facebook Basic Black
  • Black Instagram Icon